AEOLENS vs PROFOUND

AI visibility without the enterprise contract

Profound raised $96M at a $1B valuation in February 2026 and moved to enterprise-only pricing — every signup is a sales call. AEOlens delivers the same brand-in-AI-answer tracking loop self-serve, with the structural fix list baked in, starting at $35/mo.

No card required · Self-serve vs enterprise-only · Score in under 60 seconds

Quick verdict

Pick the tool that matches the job

PICK AEOLENS IF…

AEOlens

  • You can't or don't want to sit through a sales cycle before running your first scan
  • Your budget is under $500/mo — Profound's real-world enterprise contracts start at five figures annually
  • You're a founder, agency, or SMB — not Ramp, Figma, Walmart, or Target
  • You want the fix list (copy-paste code per failing signal) alongside the visibility data
PICK PROFOUND IF…

Profound

  • You're an enterprise brand with a global footprint and need multi-region, multi-platform tracking out of the gate
  • You want Profound's Conversation Explorer for real-time AI search-volume intelligence at scale
  • You need a drag-and-drop AI agent builder with CMS publishing to WordPress, Sanity, or Contentful
  • SOC 2, dedicated CSM, and enterprise procurement are non-negotiable
Feature matrix

Side-by-side, no asterisks

Feature
AEOlens
Profound
Self-serve signup (no sales call)
Yes
No
Public pricing
$0 → $249
Custom enterprise quote only
Free plan or free audit
Free plan + free public scan
No
Structural audit (per-URL signals)
48 weighted checks
Limited — focus is monitoring, not audit
AI Buyer Simulation across 5 models
Included from Starter
Per-engine prompt tracking
Citation tracking + share of voice
Yes
Yes
AI crawler analytics (server-side)
Free on all plans
Limited
Fix list with copy-paste code per failing signal
Yes
No
Conversation Explorer (real-time AI search volume)
Profound's flagship — unique in the category
No
Yes
CMS publishing (WordPress / Sanity / Contentful)
No
Yes
White-label for agencies
Agency $249/mo
Enterprise quote
Time to first audit
Under 60 seconds
Days (after a sales call)
Pricing comparison

Honest pricing, like-for-like

Tier
AEOlens
Profound
Entry
Free
$0
1 scan/month · top 3 fixes · shareable report
No public entry tier
Demo required; no free trial; no self-serve
Self-serve
Starter
$35/mo
10 scans, full fix list, 4 simulations, full AI Agent Analytics (30-day)
Historic Starter
~$99/mo (retired)
Was $99 for ChatGPT-only + 50 prompts; now enterprise-only
Team / Enterprise
Growth / Agency
$99–$249/mo
Unlimited scans, 15–40 simulations, white-label PDF, multi-domain
Enterprise
Custom (5–6 figures/yr)
Multi-platform, multi-region, agents, CMS publishing, SOC 2

Profound used to publish a $99 self-serve tier and a $399 mid-tier — that pricing was retired after their Series C. Today the public pricing page lists only enterprise. If you can afford the contract, Profound is one of the best-funded products in the category. If you can't, AEOlens gives you a comparable visibility loop plus the fix list for under $100/mo.

Deeper dive

The honest, longer answer

The category split: enterprise tools vs SMB tools

Profound's move to enterprise-only is a deliberate strategy — chase the highest-budget brands (Ramp, DocuSign, Figma, Target, Walmart, MongoDB), build deep integrations like CMS publishing and the Conversation Explorer, and run a sales-led motion. That motion can't economically serve the millions of websites with $30–$300/mo to spend on AEO. AEOlens is built for that segment: self-serve, fix-first, transparent pricing, no procurement cycle.

Audit + simulation + fix vs monitor-first

Profound is fundamentally a monitoring product — you set up prompts, the platform runs them daily across answer engines, you see how often your brand is cited and where. That's valuable for tracking trends but doesn't tell you what to change. AEOlens runs a structural audit (48 checks per URL) and an AI Buyer Simulation across 5 models, then turns every failing check into a ranked, copy-paste fix. You see the gap and the path to close it in the same dashboard.

What Profound does that AEOlens doesn't

Honest answer: Profound's Conversation Explorer (real-time AI search-volume data) and CMS publishing into WordPress / Sanity / Contentful are genuinely unique in the category. If those are critical to your workflow and your budget supports it, Profound is hard to beat. AEOlens doesn't ship those today — and our plan is to add multi-page site audits and content brief generation next rather than chase enterprise feature parity. We're explicit about it: different products for different buyers.

SEE IT ON YOUR OWN SITE

Skip the comparison post. See your score in 60s.

Paste your URL and AEOlens shows you exactly which signals AI search engines are catching and missing — no signup needed. Then decide for yourself how it stacks up against Profound.

No card required · No signup · Score in under 60 seconds

FAQ

Common questions, answered

Can I try AEOlens without talking to sales?

Yes — paste a URL on the AEOlens homepage and the public scan returns a partial AEO audit with no signup. The Free plan keeps one full scan per month with the top 3 fixes. Starter ($35/mo) and Growth ($99/mo) are instant credit-card signups.

Does Profound still have a $99 plan?

Profound's public pricing page now lists only enterprise / custom pricing as of 2026. Historic third-party reviews mention a $99 Starter and $399 Growth tier, but the company has since moved to a sales-led, enterprise-only motion following its $96M Series C.

How many AI models does AEOlens track citations from?

The AI Buyer Simulation runs against ChatGPT, Perplexity, Gemini, Claude, and Grok. AI Agent Analytics tracks crawler activity from 8 bot families including GPTBot, ClaudeBot, PerplexityBot, Bytespider, and Meta-ExternalAgent.

Is AEOlens enterprise-ready?

AEOlens serves agencies and SMBs today via the Agency plan ($249/mo with white-label PDF and 25 tracked competitors). Roadmap items for true enterprise — SSO, dedicated CSM, multi-region SLA, SOC 2 attestation — are not yet shipped. If those are hard requirements, Profound or a similarly enterprise-focused tool is the right pick.

What's the fastest way to compare on my own site?

Run a free AEOlens scan from the box above — you see your score, the category breakdown, and the top 3 weakest signals in under 60 seconds, no email required. Then run the same URL through a Profound demo and compare what each tool surfaces. The contrast is usually obvious.