The category split: enterprise tools vs SMB tools
Profound's move to enterprise-only is a deliberate strategy — chase the highest-budget brands (Ramp, DocuSign, Figma, Target, Walmart, MongoDB), build deep integrations like CMS publishing and the Conversation Explorer, and run a sales-led motion. That motion can't economically serve the millions of websites with $30–$300/mo to spend on AEO. AEOlens is built for that segment: self-serve, fix-first, transparent pricing, no procurement cycle.
